We've all been there: scrolling through hundreds of beautiful frames, wondering, "But will this actually look good on me?"
Finding the perfect pair isn't about magic; it's about balance. As SF-based eyewear experts with over 20+ years of experience, we're here to demystify the process.
In this guide, we'll help you do two simple things: 1) Identify your face shape, and 2) Discover the frame styles our curators recommend to bring out your best features.
How to Find Your Face Shape in 60 Seconds
First, let's find your shape. Grab your phone or stand in front of a mirror.
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Pull your hair back so your face is clear.
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Look straight ahead and take a selfie, or trace the outline of your face on the mirror with a (dry-erase!) marker.
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Which shape does that outline most resemble? Let's find out.
Our Expert Guide: Frames for Every Face Shape
The goal is simple: choose a frame shape that contrasts with your face shape to create a beautiful, natural balance.
For a ROUND Face Shape
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The Vibe: Your face has soft, curved features, with similar width and length.
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The Expert Goal: To add sharp angles and definition to create the illusion of length.
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Look For: Angular, rectangular, or square frames. Styles with strong, bold lines are your best friend.
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Our Curated Picks:
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Geometric Frames: Unique angles add sharp interest.
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Square Frames: The sharp lines provide a beautiful contrast.
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Cat-Eye Frames: The upswept corners help lift and define.
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For a SQUARE Face Shape
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The Vibe: You have a strong jawline, a broad forehead, and angular features.
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The Expert Goal: To soften those strong angles and add gentle curves.
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Look For: Round or oval frames. Thinner, more delicate frames can also provide a nice contrast to your bold features.
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Our Curated Picks:
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Round Frames: The perfect contrast to a strong jawline.
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Aviator Frames: A classic look that softens the entire face.
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Oval Frames: The rounded edges create a more balanced look.
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For an OVAL Face Shape
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The Vibe: Your face is gently rounded and well-proportioned, slightly longer than it is wide.
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The Expert Goal: You've hit the jackpot! Most frame shapes work beautifully. The goal is simply to maintain this natural balance.
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Look For: Just about anything! Your main consideration is scale—avoid frames that are too wide or too narrow for your face. Have fun with this!
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Our Curated Picks:
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Square Frames: Adds a touch of structure and contrast.
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Cat-Eye Frames: Highlights your cheekbones and adds flair.
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Browline Frames: Adds dimension to the upper part of your face.
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For a HEART Face Shape
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The Vibe: You have a broader forehead and wider cheekbones that narrow down to a smaller chin.
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The Expert Goal: To draw attention downward and add a bit of width to the lower half of your face.
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Look For: Frames that are wider at the bottom than the top. Aviators, round frames, and rimless styles are fantastic.
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Our Curated Picks:
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Aviator Frames: The teardrop shape perfectly complements your features.
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Round Frames: Softens the angular features and adds balance.
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Rimless or Light-Metal Frames: An airy, open look that doesn't overwhelm.
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For a DIAMOND Face Shape
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The Vibe: Your face is narrowest at the forehead and jawline, with your cheekbones as the widest point.
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The Expert Goal: To soften the cheekbones and draw attention to your eyes.
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Look For: Frames with distinctive top-lines. Cat-eye and browline (half-rim) frames are perfect for you. Oval and round frames also work well.
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Our Curated Picks:
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Cat-Eye Frames: The upswept design draws attention to your eyes beautifully.
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Browline Frames: These highlight the upper part of your face.
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Oval Frames: Softens the angles of your cheekbones.
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For a RECTANGLE Face Shape
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The Vibe: Your face is longer than it is wide, with a straight, strong line from your forehead to your jaw.
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The Expert Goal: To make your face appear shorter and wider for more balance.
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Look For: Tall, oversized, or bold frames. Aviators and round frames are excellent for breaking up the length of the face.
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Our Curated Picks:
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Aviator Frames: The teardrop shape adds a stylish touch and breaks up length.
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Round Frames: Softens angular features and adds width.
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Square or Oversized Frames: These add volume and balance.
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Beyond the Rules: Your Final "Expert" Check
Remember, these are guidelines, not rules. The most important rule? Wear what makes you feel confident.
As a passionate, SF-based small business, we believe finding the perfect pair is personal. Once you've narrowed it down, also consider:
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Scale: Make sure the frame width is in harmony with your face width.
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Your Vibe: Does it match your personal style? (Check out our "Classic," "Professional," and "Minimalist" curations!)
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Your Prescription: Stronger prescriptions work best in thicker, full-rim frames.
The Choice Is Clear
Finding the right glasses is all about creating harmony—between angles and curves, style and fit, quality and you. And remember, every pair you buy from us includes free, high-quality clear single-vision lenses.
