Privacy policy
PRIVACY POLICY
Choice Eyewear (“Choice Eyewear,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit www.choiceeyewear.com, make a purchase, submit an order by mail or through an institution, create an account, communicate with us, or otherwise use our products and services (collectively, the “Services”).
This Privacy Policy also describes certain rights and choices that may be available to you regarding your personal information.
By interacting with Choice Eyewear, you acknowledge the practices described in this Privacy Policy.
1. PERSONAL INFORMATION WE COLLECT
The personal information we collect depends on how you interact with Choice Eyewear and may include the following categories.
Contact Information
We may collect:
• Name
• Billing address
• Shipping address
• Institutional or correctional facility address
• Email address
• Telephone number
Order & Transaction Information
We may collect information relating to your purchases and transactions, including:
• Products purchased
• Frame selections
• Lens selections
• Lens coatings, tints, and other customization options
• Order history
• Billing and shipping information
• Order forms
• Payment confirmation
• Payment method
• Transaction amount
• Payment date
• Check number, money-order number, institutional payment reference, or similar transaction identifier
• Institution or organization issuing or transmitting payment
• Returns, exchanges, remakes, refunds, and customer-service history
Payment card information is generally processed by our payment providers rather than directly stored by Choice Eyewear.
Prescription & Eyewear Information
When you order prescription or customized eyewear, we may collect information necessary to manufacture, verify, fulfill, service, and support your order, including:
• Sphere (SPH)
• Cylinder (CYL)
• Axis
• ADD power
• Pupillary distance (PD)
• Prism information, if applicable
• Lens measurements
• Lens selections
• Prescription documents
• Prescription images
• Other eyewear measurements or information necessary to manufacture or service your eyewear
Institutional & Correctional Order Information
When an order is submitted by mail or through a correctional facility, government agency, institution, family member, authorized representative, or similar ordering channel, we may also collect:
• Institutional identification numbers
• Resident, inmate, offender, or similar reference numbers
• Facility name
• Facility mailing information
• Housing, unit, or delivery information where provided
• Institutional payment information
• Order authorization or related documentation
• Information provided by the institution or ordering representative that is reasonably necessary to identify, process, deliver, or document an order
We collect this information only as reasonably necessary for order processing, fulfillment, verification, recordkeeping, customer service, payment reconciliation, or related business purposes.
Account Information
If you create an account, we may collect information associated with your account, such as:
• Login credentials
• Account preferences
• Saved information
• Order history
Customer Service Information
When you contact us, we may collect information you provide through:
• Email
• Telephone calls
• Text messages
• Online forms
• Mailed correspondence
• Returns
• Reviews
• Customer-service inquiries
• Other communications
Shopping & Website Activity
We may automatically collect certain information about how you interact with our website, including:
• Products and pages viewed
• Items added to your cart
• Searches
• Referral information
• Device and browser information
• IP address
• General location derived from an IP address
• Website interactions
• Advertising interactions
We may collect this information using cookies, pixels, tags, software development kits, and similar technologies.
2. PRESCRIPTION, INSTITUTIONAL ORDER & PAYMENT INFORMATION
We collect and process prescription, eyewear, institutional order, and payment-related information as reasonably necessary to manufacture, verify, process, fulfill, service, and support eyewear orders.
We may use this information to:
• Manufacture prescription eyewear
• Process and fulfill orders
• Verify prescription and order specifications
• Match payments to customer or institutional orders
• Confirm that an order has been paid
• Prepare receipts, invoices, packing materials, and institutional documentation
• Perform quality-control checks
• Resolve unclear, incomplete, or inconsistent order information
• Process returns, exchanges, remakes, refunds, or warranty matters
• Provide customer service
• Maintain appropriate transaction and order records
• Detect or prevent fraud, duplicate payments, or payment errors
• Communicate with customers, facilities, institutions, or authorized representatives regarding an order
• Comply with legal, accounting, tax, institutional, regulatory, or recordkeeping requirements
We do not sell prescription information or use prescription information for targeted advertising.
We may disclose prescription, institutional order, and related information to eyewear laboratories, fulfillment partners, contractors, customer-service providers, technology providers, document-processing providers, cloud-storage providers, payment processors, or other service providers when reasonably necessary to manufacture, process, verify, fulfill, service, or support an order.
Service providers and contractors receiving such information are expected to use it only for authorized purposes, subject to applicable agreements and law.
Where payment documents contain financial information that is not reasonably necessary for order processing or recordkeeping, we seek to limit the collection, use, storage, and reproduction of that information.
For example, we may record an institutional payment amount, date, issuer, and payment reference number without including unnecessary financial account credentials in customer-facing records.
3. AUTOMATED, AI-ASSISTED & DOCUMENT-PROCESSING TECHNOLOGIES
Choice Eyewear may use automated technologies, optical character recognition (“OCR”), artificial intelligence-assisted tools, and other document-processing or workflow technologies to assist with administrative and operational activities.
These technologies may be used to:
• Digitize mailed or uploaded order forms
• Read and transcribe information from order documents
• Extract and organize customer information
• Extract and organize prescription information
• Extract permitted payment-reference information
• Match payments to orders
• Enter information into ecommerce, order-management, customer-service, or fulfillment systems
• Create or assist with the creation of order records
• Identify potentially missing, incomplete, inconsistent, or unclear information
• Assist authorized personnel with order verification
• Assist with administrative workflows
• Improve the efficiency and accuracy of order processing
Information processed through these technologies may include:
• Names
• Addresses
• Institutional information
• Institutional identification or reference numbers
• Prescription information
• Frame and lens selections
• Shipping information
• Order forms
• Payment amount
• Payment method
• Payment-reference information
• Other information reasonably necessary to process or fulfill an order
We may use third-party technology providers and service providers to perform these functions on our behalf.
Automated or AI-assisted technologies are intended to assist with administrative processing. They are not intended to independently provide medical advice, diagnose a condition, prescribe eyewear, replace an eye-care professional, or make clinical decisions.
Automated systems may transcribe or organize information supplied to Choice Eyewear, but they are not intended to independently change or determine a customer's prescription.
Where prescription, payment, order, or other information is unclear, incomplete, inconsistent, or cannot reasonably be verified, we may flag the information for additional review, place the order on hold, request clarification, or perform manual verification before fulfillment.
Prescription information processed through automated technologies may be reviewed by authorized personnel or contractors as part of our order-processing and quality-control procedures.
We seek to configure and use automated technologies in a manner designed to limit access to personal information to what is reasonably necessary for the applicable business purpose.
4. HOW WE COLLECT PERSONAL INFORMATION
We may collect personal information in the following ways.
Directly From You
For example, when you:
• Place an order online
• Submit an order by mail
• Upload or provide a prescription
• Create an account
• Contact customer service
• Submit a return or remake request
• Subscribe to communications
• Send us forms, correspondence, or payment documentation
From Institutions, Authorized Representatives & Other Parties
We may receive information from:
• Correctional facilities
• Governmental entities
• Other institutions
• Family members
• Authorized representatives
• Healthcare or eyewear professionals
• Payment issuers
• Persons or organizations involved in submitting, paying for, verifying, delivering, or supporting an order
Automatically
We may collect certain information automatically through:
• Cookies
• Pixels
• Analytics technologies
• Device information
• Website interactions
• Similar technologies
From Service Providers & Business Partners
We may receive information from:
• Payment processors
• Shipping carriers
• Ecommerce providers
• Eyewear laboratories
• Fulfillment providers
• Customer-service providers
• Technology providers
• Document-processing providers
• Cloud-storage providers
• Fraud-prevention providers
• Analytics providers
• Advertising platforms
• Other companies that help us operate our business
5. HOW WE USE PERSONAL INFORMATION
We may use personal information to:
• Process and fulfill orders
• Manufacture and customize eyewear
• Verify prescription and order information
• Digitize, transcribe, organize, and review mailed or uploaded order documents
• Use automated or AI-assisted tools to support order entry, verification, fulfillment, and administrative workflows
• Identify missing, unclear, or inconsistent information for further review
• Process payments
• Reconcile checks, money orders, institutional payments, or other payments with customer orders
• Confirm payment status
• Arrange shipping and delivery
• Prepare order documentation and receipts
• Process returns, exchanges, refunds, and remakes
• Provide customer service
• Communicate about orders
• Communicate with institutions or authorized representatives regarding an order
• Maintain and manage customer accounts
• Detect and prevent fraud or misuse
• Protect our customers, business, website, and systems
• Improve our products, website, customer experience, and operational processes
• Analyze website performance
• Measure advertising and marketing performance
• Send marketing communications where permitted
• Personalize advertising where permitted
• Maintain appropriate business and transaction records
• Train and supervise personnel and contractors
• Enforce our policies and agreements
• Comply with legal and regulatory obligations
6. COOKIES & SIMILAR TECHNOLOGIES
Like many online businesses, we use cookies, pixels, tags, and similar technologies.
These technologies may help us:
• Operate our website
• Remember preferences
• Maintain shopping-cart functionality
• Understand how customers use our website
• Measure website performance
• Detect fraud and security issues
• Measure marketing campaigns
• Provide or measure personalized advertising where permitted
You may be able to control certain cookies through your browser or through privacy controls made available on our website.
Blocking certain cookies may affect the functionality of our Services.
7. ADVERTISING & ANALYTICS
We may work with advertising, analytics, ecommerce, and technology providers, including platforms such as Shopify, Meta, Google, TikTok, and similar providers.
These providers may use cookies, pixels, device information, and other technologies to help us understand website activity, measure advertising performance, and provide advertisements.
Depending on applicable privacy law, certain disclosures of personal information for cross-context behavioral or targeted advertising may be considered a “sale,” “sharing,” or “targeted advertising,” even when no money is exchanged.
Where required by applicable law, you may have the right to opt out of these activities.
We do not use prescription information for targeted advertising.
Information provided to a technology provider for purposes of order processing or administrative assistance is not intended to be used by Choice Eyewear for targeted advertising.
8. HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information when reasonably necessary to operate our business.
Service Providers & Contractors
We may disclose personal information to companies and individuals that provide services on our behalf, including:
• Ecommerce and website providers
• Eyewear laboratories
• Fulfillment providers
• Payment processors
• Shipping carriers
• Customer-service providers
• Authorized contractors assisting with order processing or administrative services
• Document scanning providers
• Document-processing providers
• Data-entry providers
• Optical character recognition providers
• Artificial intelligence and automation technology providers
• Cloud and data-storage providers
• Email and SMS providers
• Analytics providers
• Fraud-prevention providers
• Security providers
• IT and technical service providers
These parties may process personal information only as reasonably necessary to provide services to Choice Eyewear or as otherwise permitted by applicable law.
Where appropriate, we require service providers and contractors to handle personal information in accordance with confidentiality, contractual, security, or other applicable obligations.
Advertising & Marketing Partners
We may disclose certain website, commercial, device, and interaction information to advertising and marketing partners for measurement, analytics, and advertising purposes where permitted by law.
Prescription information is not disclosed for targeted advertising.
At Your Direction
We may disclose information when you direct or authorize us to do so, such as when information must be provided to:
• A shipping carrier
• An institution
• An authorized representative
• A laboratory
• Another party necessary to complete or support an order
Legal, Safety & Business Purposes
We may disclose personal information when reasonably necessary to:
• Comply with applicable law or legal process
• Respond to lawful government requests
• Investigate fraud or illegal activity
• Protect Choice Eyewear, our customers, or others
• Enforce our agreements and policies
• Establish, exercise, or defend legal claims
• Complete a merger, acquisition, financing, sale, restructuring, or similar business transaction
9. CONTRACTORS & INTERNATIONAL SERVICE PROVIDERS
Choice Eyewear may use employees, independent contractors, virtual assistants, technology providers, and other service providers located in the United States or other countries to support our business.
These individuals or providers may assist with activities such as:
• Order processing
• Data entry
• Order verification
• Customer service
• Document processing
• Ecommerce administration
• Technology support
• Fulfillment coordination
Access to personal information is intended to be limited to information reasonably necessary for authorized business duties.
Where appropriate, personnel and contractors are subject to confidentiality, access-control, or data-handling requirements.
Because some service providers may operate outside the United States, personal information may be processed in countries with privacy laws that differ from those in your jurisdiction.
10. SMS & TEXT MESSAGES
Providing a telephone number when placing an order does not, by itself, constitute consent to receive marketing text messages from Choice Eyewear.
We may use a telephone number provided in connection with an order for appropriate transactional or customer-service communications, such as:
• Questions regarding an order
• Order status information
• Shipping or delivery communications
• Prescription or customization questions
• Return or remake communications
• Fraud or account-security matters
• Other communications reasonably related to your transaction or request
Marketing Text Messages
If you separately opt in to receive marketing text messages from Choice Eyewear, you consent to receive recurring marketing and promotional SMS messages in accordance with the disclosures presented when you subscribe.
Consent to marketing text messages is not a condition of purchase.
Message frequency may vary. Message and data rates may apply.
You may opt out of marketing text messages at any time by replying STOP or following the unsubscribe instructions provided in the message.
We may use an SMS service provider to send messages on our behalf and to process information necessary to deliver messages and maintain consent and opt-out records.
11. EMAIL COMMUNICATIONS
If you subscribe to marketing emails or otherwise receive promotional email communications from us as permitted by law, you may unsubscribe at any time using the unsubscribe link included in the email.
Even if you opt out of marketing communications, we may continue sending non-promotional communications regarding:
• Orders
• Shipping
• Returns and refunds
• Customer-service requests
• Account or security matters
• Institutional order questions
• Other transactions with Choice Eyewear
12. SALE, SHARING & TARGETED ADVERTISING
Depending on how applicable privacy laws define these terms, we may “sell” or “share” certain categories of personal information or process information for targeted advertising through our use of advertising and analytics technologies.
These categories may include:
• Identifiers and device information
• Commercial or shopping information
• Internet or network activity
• Website interaction information
Recipients may include advertising, analytics, and marketing partners.
We do not knowingly sell prescription information or disclose prescription information for cross-context behavioral or targeted advertising.
We do not intend to sell institutional identification information, prescription documents, mailed order forms, or institutional payment documentation for targeted advertising.
Where required by applicable law, you may request to opt out of the sale or sharing of personal information or targeted advertising.
We also recognize qualifying browser-based opt-out preference signals, such as Global Privacy Control, where required by applicable law.
13. THIRD-PARTY WEBSITES & SERVICES
Our Services may contain links to websites, social networks, applications, or other services operated by independent third parties.
Choice Eyewear does not control the privacy practices of independent third parties.
If you follow a link to another website or separately interact with a third-party service, we encourage you to review that provider’s privacy policy.
This section does not apply to service providers processing information on behalf of Choice Eyewear as described elsewhere in this Privacy Policy.
14. USER-GENERATED CONTENT
Our Services may allow customers to submit reviews, photographs, testimonials, or other content.
Information you voluntarily submit to a public portion of our Services may become publicly accessible.
Please avoid including prescription information, institutional identification numbers, financial information, or other confidential information in public reviews or other public content.
Use of submitted reviews, photographs, and other content is also subject to our Terms of Service.
15. CHILDREN’S PRIVACY
Our Services are not directed to children for the purpose of independently purchasing products or creating accounts.
We do not knowingly sell or share personal information of individuals under 16 for cross-context behavioral advertising.
If you are a parent or guardian and believe a child has provided personal information to us inappropriately, please contact us.
Nothing in this section prevents a parent, guardian, institution, or other authorized individual from purchasing eyewear for a minor or providing information reasonably necessary to fulfill that order.
16. DATA SECURITY
We maintain reasonable administrative, technical, physical, and organizational safeguards designed to protect personal information against unauthorized access, acquisition, use, disclosure, alteration, or destruction.
Depending on the nature of the information and systems involved, our safeguards may include:
• Access controls
• Restricted permissions
• Authentication measures
• Confidentiality requirements
• Personnel and contractor training
• Vendor-management practices
• Secure storage
• Security monitoring
• Account-management controls
• Other reasonable security measures
We seek to limit access to prescription, institutional order, payment, and other sensitive information to employees, contractors, and service providers who reasonably require access for authorized business purposes.
We also seek to minimize the collection, storage, and reproduction of payment credentials or other sensitive information that is not reasonably necessary for order processing or recordkeeping.
No method of electronic transmission, storage, or information security is completely secure, and we cannot guarantee absolute security.
Customers, institutions, and ordering parties should avoid sending highly confidential information through unsecured communication channels when a more appropriate method is available.
17. DATA RETENTION
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy or as otherwise permitted or required by law.
Retention periods may depend on factors such as:
• The duration of the customer relationship
• Maintaining order and transaction records
• Maintaining prescription and eyewear records
• Maintaining institutional order records
• Verifying or documenting payment
• Providing customer service
• Processing returns, remakes, refunds, or warranty matters
• Preventing fraud
• Resolving disputes
• Enforcing agreements
• Accounting and tax requirements
• Regulatory requirements
• Legal obligations
Different categories of information may be retained for different periods.
The period for which we retain an original order form, prescription document, institutional payment document, scanned image, or electronically extracted information may differ depending on operational, accounting, legal, customer-service, fraud-prevention, and recordkeeping needs.
Where practical and appropriate, information that is no longer reasonably necessary may be:
• Deleted
• Anonymized
• Securely disposed of
• Removed from active systems
• Otherwise handled in accordance with applicable requirements and our business practices
18. YOUR PRIVACY RIGHTS
Depending on where you live and applicable law, you may have certain rights regarding your personal information, including the right to:
• Access or know personal information we maintain about you
• Correct inaccurate personal information
• Delete certain personal information
• Obtain a copy of certain personal information
• Opt out of sale or sharing of personal information
• Opt out of targeted advertising
• Limit certain uses or disclosures of sensitive personal information where applicable
• Withdraw consent where processing is based on consent
• Appeal certain decisions concerning privacy requests where applicable
These rights are not absolute and may be subject to exceptions under applicable law.
For example, we may need to retain certain transaction, prescription, payment, institutional, or order information after receiving a deletion request when retention is necessary or permitted for legal, accounting, fraud-prevention, customer-service, dispute-resolution, regulatory, institutional, or other legitimate purposes.
19. EXERCISING YOUR PRIVACY RIGHTS
You may submit a privacy request using privacy controls available on our Site or by contacting us using the information below.
We may need to verify your identity before completing certain requests.
You may also designate an authorized agent to submit certain requests on your behalf where permitted by law.
We may require reasonable evidence of the agent’s authority and may request that you verify your identity directly.
We will not discriminate against you for exercising privacy rights provided by applicable law.
20. GLOBAL PRIVACY CONTROL
Where required by applicable law, if we detect a qualifying Global Privacy Control (“GPC”) signal from your browser or device, we will process the signal as an applicable request to opt out of the sale or sharing of personal information for that browser or device.
Because GPC signals may be associated with a particular browser or device, you may need to enable the signal separately on other browsers or devices you use.
21. INTERNATIONAL USERS & PROCESSING
Choice Eyewear is based in the United States.
If you access our Services from another country, or if information is processed by an authorized service provider or contractor located outside the United States, your personal information may be transferred to, stored in, or processed in the United States or other countries.
Privacy and data-protection laws may differ between jurisdictions.
Where required by applicable law, international transfers of personal information will be handled using appropriate legal mechanisms.
22. AUTOMATED PROCESSING & HUMAN REVIEW
Certain administrative activities may be assisted by automated or AI-assisted systems.
Where reasonably appropriate, orders processed with automated assistance may be reviewed by authorized personnel before fulfillment.
In particular, where prescription values, measurements, payment information, handwriting, product selections, or other material order information appears unclear, incomplete, contradictory, or uncertain, Choice Eyewear may require human review or additional verification.
Automated technologies are not authorized by Choice Eyewear to intentionally guess, alter, or independently prescribe prescription values.
If necessary information cannot reasonably be verified, we may delay fulfillment, request clarification, or cancel the affected order in accordance with our Terms of Service and applicable policies.
23. DATA MINIMIZATION
We seek to collect and process personal information that is reasonably necessary for the purposes described in this Privacy Policy.
Where a document contains information that is not reasonably needed for order processing, fulfillment, payment verification, recordkeeping, fraud prevention, customer service, or legal obligations, we may limit whether that information is transcribed, copied, entered into our ecommerce systems, or displayed on receipts or customer-facing documentation.
For example, where a payment document contains unnecessary financial account credentials, we may record only the information reasonably necessary to identify and reconcile the payment.
24. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes in:
• Our business practices
• Technology
• Service providers
• Automated or AI-assisted systems
• Our Services
• Legal or regulatory requirements
When we update this Privacy Policy, we will revise the “Last Updated” date and take any additional steps required by applicable law.
25. RELATED POLICIES
This Privacy Policy should be read together with our:
• Terms of Service
• Shipping Policy
• Refund, Return & Remake Policy
• Any additional notices or policies presented in connection with particular Services
Those policies govern additional aspects of your relationship with Choice Eyewear.
26. CONTACT US
If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact:
Choice Eyewear
745 Portola Drive
San Francisco, CA 94127
Phone: 415-753-8801
Email: info@choiceeyewear.com
Last updated: September 2026
